Cookie Policy
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences, understand how visitors use the site, and provide relevant content. Cookies are widely used and do not typically contain information that personally identifies you on their own.
How We Use Cookies
Serasi Group's website uses cookies for the following purposes:
- Essential cookies keep the website functioning correctly — for example, remembering your cookie preference so we do not ask again on subsequent visits.
- Analytics cookies help us understand how visitors use our site — such as which pages are visited most and how long visitors spend on them. This helps us improve the website experience.
- Marketing cookies support relevant advertising and allow us to measure the effectiveness of campaigns, if applicable.
- Preference cookies remember settings you have chosen, such as language or region, to provide a more personalised experience on return visits.
Third-Party Cookies
Some cookies on our website are set by third-party services we use:
- Google Analytics — website usage analytics (analytics cookies)
- Google Ads / Bing Ads — advertising performance tracking (marketing cookies)
- Meta Pixel — advertising measurement (marketing cookies)
These services operate under their own privacy and cookie policies. We recommend reviewing them if you have specific questions about how those services handle data.
Cookie Duration
- Session cookies are temporary and are deleted when you close your browser.
- Persistent cookies remain on your device until they expire or you delete them. Expiry periods range from 30 days (preference cookies) to 26 months (analytics cookies).
Your Cookie Preferences
Adjust the toggles below to set which cookies you allow. Essential cookies cannot be disabled as they are required for the site to function.
Always active — required for core site functionality such as remembering cookie preferences.
Help us understand how the site is used — page views, session duration, popular pages.
Used for advertising measurement and to deliver relevant content on third-party platforms.
Remember your settings such as region and language preferences on return visits.
Managing Cookies in Your Browser
You can also control cookies directly through your browser settings. Below are instructions for the most common browsers.
Google Chrome
Go to Settings → Privacy and security → Cookies and other site data. From here you can block all cookies, allow only first-party cookies, or clear existing cookies. You can also set exceptions for specific sites.
Mozilla Firefox
Go to Settings → Privacy & Security → Cookies and Site Data. You can choose Enhanced Tracking Protection levels or manage cookies for individual sites. Use "Clear Data" to remove stored cookies.
Apple Safari
Go to Safari → Preferences → Privacy. You can block all cookies or prevent cross-site tracking. To manage stored cookies, click "Manage Website Data". On iOS, go to Settings → Safari → Privacy & Security.
Microsoft Edge
Go to Settings → Cookies and site permissions → Cookies and site data. Choose a tracking prevention level (Basic, Balanced, or Strict) and manage individual site exceptions as needed.
Your Rights
You have the right to withdraw consent for optional cookies at any time by adjusting the toggles above or clearing cookies in your browser. Disabling analytics or marketing cookies will not prevent you from using our website, though some features may behave differently. For privacy-related enquiries, contact us at [email protected].